When you are considering a career path, it is beneficial to look at fields that are currently growing and expanding. In recent years, many types of careers are experiencing growth, now and in the foreseeable future, largely due, in part, to advances in new technologies. One such fun and exciting career is a marketing manager.
Marketing managers are responsible for ensuring that the branding and messaging of their company’s products and services are delivered to the appropriate target audiences (customers). Furthermore, marketing managers provide relevant materials to educate customers on how the products and services are used, as well as how to obtain support. Thanks to technology, there are all sorts of ways to reach out and educate customers and increase brand awareness.
One of the more popular methods is to use social media. Social media is still a fairly new technology that continues to change. It has only been around a little over a decade and, during that time, social media platforms have evolved based upon what is trending with users.
For example, while Facebook is still popular, other sites, like Instagram, Snapchat, YouTube, and so on, all have sets of followers in different age groups and demographics. Knowing which ones to market to is an essential job skill you need to possess as a marketing manager.
If marketing sounds like a rewarding career field, enroll in our sales and marketing career training program at our ESL school today, or call CSI NOW at 1-847-967-5030 for more information!
